Why Smart People Make Bad Food Choices

Why Smart People Make Bad Food Choices

The Invisible Influences that Guide Our Thinking (Healthy Lifestyle)

Jack Bobo


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This book is for every consumer who has ever worried about the healthfulness of the food they eat and why dieting doesn't work for them.


Jack Bobo:

Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet.

Jack previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the US Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in 60 countries on the future of food and consumer behavior.

Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP. He received a JD, an MS in Environmental Science, a BA in psychology and chemistry and a BS in biology from Indiana University.