Big Data, Big Design

Big Data, Big Design

Why Designers Should Care about Artificial Intelligence

Helen Armstrong


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Big Data, Big Design provides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered, intentional design.

Enter the world of Machine Learning (ML) and Artificial Intelligence (AI) through a design lens in this thoughtful handbook of practical skills, technical knowledge, interviews, essays, and theory, written specifically for designers. Gain an understanding of the design opportunities and design biases that arise when using predictive algorithms. Learn how to place design principles and cultural context at the heart of AI and ML through real-life case studies and examples. This portable, accessible guide will give beginners and more advanced AI and ML users the confidence to make reasoned, thoughtful decisions when implementing ML design solutions.


Helen Armstrong:
Helen Armstrong is a professor of graphic design at North Carolina State University in Raleigh, North Carolina. Her previous books include Graphic Design Theory, Digital Design Theory, and Participate: Designing with User-Generated Content coauthored with Ellen Lupton and Zvezdana Stojmirovic.