The Road to Champagne

The Road to Champagne

13 Principles to Drive Career Success

Alejandro Colindres Frañó


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Don’t get stuck!

Too many smart and well-educated young professionals struggle growing and finding success simply because they lack powerful insights on how to address the main root causes of slow growth. The Road to Champagne empowers professionals everywhere—including you—to accelerate career growth by clearly presenting how to remove such root causes. The logical framework consists of 13 principles; each one illustrated by real events and supported by practical actions to help you embed them in your life.

This pragmatic career guide is perfect for any professional with room to grow; hence, it will help:

  • Those starting their career including students, recent grads, and those who are several years into their career
  • More seasoned professionals with untapped growth potential

"The Road to Champagne is the ultimate tool guide to understanding how you can achieve your next steps, with actionable and powerful advice to navigate you through the process!” according to award-winning Dr. Marshall Goldsmith, one of the world’s leading executive educators, coaches, and New York Times #1 bestselling author.

If you enjoyed the The Seven Habits of Highly Effective People or The Success Principles: How to Get From Where You Are to Where You Want to Be, you will love The Road to Champagne.

Cheers to your many upcoming career achievements, you are about to turbocharge your drive to success!


Alejandro Colindres Frañó:

Alejandro Colindres Frañó is a food and beverage executive with extensive experience in leading companies including McKinsey & Company, Kearney, Mondelēz, Restaurant Brands International and others in the United States, Brazil, and Honduras. Currently, he is Vice President of Strategy & Commercial Effectiveness at Southern Glazer’s Wine & Spirits, a privately held $20B+ company. Alejandro obtained his bachelor’s degree from Cornell University and his MBA from Kellogg School of Management at Northwestern University.

He brings together 30+ years of life lessons under a simple framework to allow the reader to think strategically about maximizing success in their own career and life. His passions include traveling around the world, running, the beach, and wines. He lives in Miami with his wife and their doggy.