Using Subtle Strength to Influence Alphas and Strengthen Society

Rob Fazio, PhD


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  • Evens the playing field for people who have been pushed around
  • Presents original research on alpha personalities
  • Shows how to influence those who don’t want to be influenced
  • Gives confidence and power to people who feel powerless
  • Provides a roadmap on how to read people’s motivators
  • A timely and refreshing inspiration to build alliances to advocate for women and underrepresented populations
  • Challenges and equips people to achieve success through strength
  • Provides salespeople with a new approach to uncovering needs and influencing strong personalities
  • Outlines the four types of alphas, how to spot them and what to do
  • Shows how to leverage the Bully Barometer in order to identify a bully
  • Gives tips on how to build a BullyProof environment
  • Includes quizzes for readers to distinguish if they are the Bully and Alpha
  • Fosters a subtle strength mindset to advocate for women by partnering with alphas and using an Alliance Mindset

  • Author

    Rob Fazio, PhD:
    Rob Fazio, PhD is a Leadership Psychologist and Executive Advisor at OnPoint Advising and author of Simple is the New Smart and The Motivational Currency® Calculator. He specializes in global leadership and organizational success. He has over 20 years of experience advising on power, influence and motivation with elite and emerging talent. His advice on navigating turbulent times and politics has been featured in the NY Times and on CNN, Fox News Channel, and MSNBC. Based on his background in sport psychology, Rob empowers clients to remove internal and external barriers to organizational effectiveness and to function at optimal levels. During the Covid-19 crisis, he advised hospitals and executives on how to keep people mentally tough and grow through the experience. He has coached executive teams and talent throughout organizations including the C-Suite, surgeons, athletes, and emerging leaders. Rob is a Licensed Psychologist and founder of the nonprofit Hold the Door for Others. He lives just outside Philadelphia in Haddonfield, NJ.